A FEW VERY IMPORTANT THINGS TO REMEMBER

Firstly, the value of your home isn’t determined by the estate agent’s opinion. It is determined by the buyers, so you should choose an agent who you think is going to maximise the value of the property and discuss the marketing price with you, based on everything I’ve mentioned so far.

Secondly, the fee is (or should be) irrelevant. As long as you choose the estate agent who you trust and feel will do the most to help you achieve your end goal, the fee actually becomes less important.

REMEMBER: “The cheapest agent is the one who achieved the highest price for your property, not the one who charges the lowest fee”

Many clients have told me: “Even though I trusted agent 1 more and could see their marketing was of a higher quality, I went with agent 2 because they charged less and I thought it may save me money”.

Ultimately, these same clients were forced to change agents and reduce their price costing them additional time and money. An estate agent who operates in the way in which I’ve recommended is worth their weight in gold. They are most likely to achieve the highest price possible for your property, and sell in the quickest time. Unfortunately, this all costs the agent more money, which is the reason why so many don’t bother.

Agencies offering the lowest fees can’t afford to provide this kind of service or property promotion, so are likely to cost you time and money.

All the best,

p.s. Would you like more impartial advice? Head on over to my FREE eGuides page by clicking here.